Handcrafted in Omaha Since Day One
Small-batch pretzels and artisan popcorn, crafted with golden Midwestern ingredients and a whole lot of heart — right here on North 45th Street.
Our Story
Prairie Gold started with a single question: what if a pretzel could be more than just a game-day afterthought? What if it could be something worth savoring — something with character, crunch, and a story worth telling?
We set up shop in the heart of North Omaha and began turning out small batches of pretzels and popcorn the way our grandmothers would have — slowly, carefully, and with ingredients you can actually pronounce. No shortcuts. No preservatives. Just flour, water, salt, butter, and a whole lot of patience.
Today, every twist, every toss, and every sprinkle still happens by hand. Every flavor is tested, tasted, and approved in our own kitchen before it ever reaches your bag. That's the Prairie Gold difference — and it's the only difference that matters.
Our Products
Every batch is mixed, shaped, baked, and packaged right here in Omaha. Here's what we're known for.
Our signature soft pretzels are mixed daily, hand-shaped, and boiled before baking to achieve that deep mahogany crust and pillowy interior. Finished with coarse sea salt, everything seasoning, or dipped in real chocolate.
From classic kettle-corn sweetness to bold cheddar and spicy cayenne, our popcorn is popped in small batches and tossed with house-made seasonings. Every kernel gets coated — no plain ones allowed.
✦ Seasonal flavors rotate throughout the year. Stop by or reach out to see what's fresh this week. ✦
The Craft
We start with premium flour, real butter, and ingredients sourced as locally as the Midwest will allow. Quality begins before the mixing bowl.
Every pretzel is mixed by hand and shaped by our team. No molds, no machines doing the work — just skilled hands and a little flour.
Boiled, then baked at the perfect temperature to develop that signature deep golden crust. Timing is everything — and we've mastered it.
Cooled, packed, and sealed with care. Whether it's a single snack or a gift box for a special occasion, we treat every order like it's going to someone's favorite person.
Visit Us
We're located on North 45th Street in the heart of Omaha. Pull in, browse the display, and let us help you pick the perfect batch.
3223 N 45th St
Omaha, NE 68104
Get in Touch
Whether you're looking to place a large order, need gift packaging, or just want to know what's fresh this week — we'd love to hear from you.