Handcrafted in Omaha Since Day One

Omaha's Pretzel & Popcorn Pride

Small-batch pretzels and artisan popcorn, crafted with golden Midwestern ingredients and a whole lot of heart — right here on North 45th Street.

Locally Owned Small Batch Omaha, NE
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Fresh pretzels cooling on a wooden rack in a warm bakery kitchen
Golden caramel popcorn in a rustic paper cone
Est. Omaha Small Batch

Our Story

Born from a Love of Simple, Honest Snacks

Prairie Gold started with a single question: what if a pretzel could be more than just a game-day afterthought? What if it could be something worth savoring — something with character, crunch, and a story worth telling?

We set up shop in the heart of North Omaha and began turning out small batches of pretzels and popcorn the way our grandmothers would have — slowly, carefully, and with ingredients you can actually pronounce. No shortcuts. No preservatives. Just flour, water, salt, butter, and a whole lot of patience.

Today, every twist, every toss, and every sprinkle still happens by hand. Every flavor is tested, tasted, and approved in our own kitchen before it ever reaches your bag. That's the Prairie Gold difference — and it's the only difference that matters.

100% Handcrafted
20+ Flavors
1 Neighborhood

Our Products

Two Traditions, One Kitchen

Every batch is mixed, shaped, baked, and packaged right here in Omaha. Here's what we're known for.

Assorted fresh-baked pretzels with sea salt and chocolate dip
Pretzels

Hand-Twisted Pretzels

Our signature soft pretzels are mixed daily, hand-shaped, and boiled before baking to achieve that deep mahogany crust and pillowy interior. Finished with coarse sea salt, everything seasoning, or dipped in real chocolate.

  • Soft & chewy interior
  • Traditional lye process
  • Chocolate-dipped options
  • Gluten-conscious available
Colorful gourmet popcorn varieties in paper cones
Popcorn

Artisan Popcorn

From classic kettle-corn sweetness to bold cheddar and spicy cayenne, our popcorn is popped in small batches and tossed with house-made seasonings. Every kernel gets coated — no plain ones allowed.

  • Kettle-popped daily
  • House-made seasonings
  • Unique flavor rotations
  • Party & gift packs

✦ Seasonal flavors rotate throughout the year. Stop by or reach out to see what's fresh this week. ✦

The Craft

From Grain to Golden

01

Sourcing

We start with premium flour, real butter, and ingredients sourced as locally as the Midwest will allow. Quality begins before the mixing bowl.

02

Mixing & Shaping

Every pretzel is mixed by hand and shaped by our team. No molds, no machines doing the work — just skilled hands and a little flour.

03

Baking

Boiled, then baked at the perfect temperature to develop that signature deep golden crust. Timing is everything — and we've mastered it.

04

Packaging

Cooled, packed, and sealed with care. Whether it's a single snack or a gift box for a special occasion, we treat every order like it's going to someone's favorite person.

Visit Us

Come Say Hello

We're located on North 45th Street in the heart of Omaha. Pull in, browse the display, and let us help you pick the perfect batch.

Address 3223 N 45th St
Omaha, NE 68104-3711

3223 N 45th St
Omaha, NE 68104

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Get in Touch

Have a Question or Special Request?

Whether you're looking to place a large order, need gift packaging, or just want to know what's fresh this week — we'd love to hear from you.

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